Go Martha! It's your birthday! Martha Stewart Living Omnimedia is buying Emeril Lagasse. I'll hold back my urge to say the word Bam. It's going to be overused in news articles on this story so I'll refrain.

She's paying $45 million in cash and another $5 million in stock for the rights to his cookbooks, TV shows and other products but will not get a piece of his restaurant business.

Nice move in my opinion. Now she can add at least another hour of TV time to market her good without the risk of overexposure. And as a bonus, Emeril is a likeable and marketable guy except for that whole sitcom thing.

So who's next? Does Martha have her eye on Giada? Bobby Flay? How about a small kitchen blog? Go ahead, make an offer. Our lawyers are standing by.